Google will no longer scan your Gmail messages to sell targeted advertisements, putting an end to a practice that has long troubled privacy watchdogs.
Previously, Gmail would look for keywords in your emails and show related text advertisements around the screen. For instance, if you emailed a friend about needing a marketing consultant, ads for books on marketing or a site with a list of small business vendors might appear.
Now, Gmail’s 1.2 billion users will instead see advertisements based on their settings, the company said in a blog post on Friday. Customers also have the option to disable the advertising personalization in their settings.
Related: Who’s Behind the Gmail Phishing Attack?
The change comes as Google is trying to attract more enterprise customers to its G Suite product, which competes with Microsoft.
“This decision brings Gmail ads in line with how we personalize …