Adidas plans to sell at least one million pairs of shoes partially made with ocean trash by the end of 2017. Each pair of shoes will use an average of 11 plastic bottles.
German sports brand Adidas in partnership with environmental initiative Parley for the Oceans had released a limited edition ocean plastic waste sneaker last year. On May 10, the company is set to release three new running shoes, created with Parley Ocean Plastic, helping Adidas reach its goal of creating 1 million pairs of UltraBoost sneakers using ocean plastic this year.
Parley for the Oceans is Adidas’ partner in the Parley A.I.R Strategy, which turns ocean plastic trash into thread which is used in building running shoes. Kasper Rorsted, Adidas CEO said:
At Adidas, our core belief is that through sport, we have the power to change lives. We are one of the very …