The Government of Iceland has started legal action against British frozen food chain Iceland Foods. For years, the chain has been preventing Icelandic companies being able to use the word  “Iceland” when marketing their products abroad. 
In a press announcement on the website of the Ministry of Foreign Affairs in Iceland it states that the Government of Iceland, on behalf of Iceland’s businesses and people, today announces that it has taken legal action against the UK supermarket chain Iceland Foods with the goal of ensuring the right of Icelandic companies to use the word ‘ICELAND’ in relation to their goods and services.
“The Government along with SA Business Iceland and Promote Iceland is taking this step because Iceland Foods has aggressively pursued and won multiple cases against Icelandic companies which use ‘ICELAND’ in their representation or as part of their trademark, even in cases when the products and services do not compete.
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